Tuesday 5 April 2011

O'Neill launches model competition to head up their S/S 2012 campaign


Swimwear brand O’Neill is on the search for a new Girl to be the face of their Spring/Summer 2012 campaign.

And the good news for us somewhat vertically challenged fashionistas, is that anyone can apply, regardless of their height or shape. The only thing they ask is that you are daring and have the guts to jump off a catwalk on top of a cliff into the sea, eeeek.

Twelve finalists will be chosen, and this is the best part, be flown out to Ibiza in June to walk the cliff hugging One Way Runway in front of a panel of judges, who include supermodel Elyse Taylor and top fashion editors and stylists, watch out Britain’s next top model.


The winner of the O’Neill One Way Runway will be flown out to a photo shoot on a secret beach location this September, all I can say is pack the suncream, wide brimmed hat and sunnies.

To enter, fashionistas, or should I say aspiring models, need to upload a picture to O’Neill’s Facebook page of themselves taking a leap of faith, quite literally. The three with the most votes will win a place on the runway. The final nine who will join them in Ibiza will be chosen by the esteemed judging panel.

Visit www.facebook.com/oneillgirls

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