River Island launches new Chelsea Girl vintage collection

I’ll be racing down to River Island this weekend for the launch of their iconic 1970s Chelsea Girl brand, which will feature as a branded capsule collection within selected stores.

If rumours are to be believed, the collection will have a vintage look but without the exuberant price tag.

Apparently the 40 piece range is to mark 40 years since the first Chelsea Girl opened. FYI- River Island was formerly Chelsea Girl before changing its name in 1988. A Chelsea Girl pop up shop is also being opened in Selfridges.

The collection has been designed by Lucy Moller from the National College of Art and Design, who won a design internship at River Island in 2006, under the direction of brand director Farida Kaikobad, who created the original Chelsea Girl creations.