Tuesday 1 March 2011

H&M launches its Conscious collection this Spring


This April (14th) H&M is launching it's Conscious Collection, which has a focus on sustainability. The collection is for women, men and children, and made from environmentally friendly materials such as organic cotton, Tencel and recycled polyester. The designs are white and tailored and combined with lace, Broderie Anglaise, frills and draping, only beige coloured foods for me then.


The womenswear collection in particular has been inspired by an updated romantic style say H&M, with blouses, tunics, tiered dresses, grecian gowns and t-shirts. Menswear is preppy with styles including a two button blazer, collarless shirts, tank tops and t-shirts with Henley detailing at the neck.

Already pencilled into my diary!

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